Get On the Op-Ed Page for Business Visibility

I'm a big proponent of writing articles to extend your reach and boost your visibility. It's really easy to publish articles on the web or submit to small publications in exchange for some ad space. But nothing smacks of credibility quite like the blessing of being published on the Op-Ed page of the newspaper.

Op-Ed pieces are not about you pushing your business; they are about you demonstrating your fearless expertise in any given subject. Tied to current events, they show the readership that you are truly an expert in your field and can relate your expertise to the world as it happens around us.

Ruth Kunstadter, Chief Creative Officer of Chispa Productions (and longtime friend and client of mine)has taken her expertise of language instruction to the next level by tying it into a heated topic: Immigrant bashing and English only initiatives.

Ruth's mission as a business owner is to bridge cultural gaps through authentic teaching materials. She teaches Spanish not from canned videos or scripted soap operas, but rather goes directly to native Spanish speakers and features them in her multi media productions.

Ruth has found that the Op-Ed section of her local paper is a great way to voice the values of her company's mission AND intelligently debate contrary opinions in well written, thoughtful essays.

Ruth has spoken out on issues such as language and culture, culture and identity, immigration, and racism. Best yet, she does so unapologetically and like a well informed expert.

You can get inspired by Ruth's passion for her expertise by reading this recent Op-Ed piece.

Click this link to read the entire essay.


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