Why I'd Rather Sizzle Than Be Sticky

When it comes to business and branding, I keep hearing the word "sticky". You see it all over in blogs, articles, and websites. Cool people say it, uncool people say it and I'm sure the first person who used that term in business found it an appropriate metaphor. However, if you think about times in your life when you had to interact with something "sticky", chances are you weren't having a great time.

Think of stepping in gum on a hot day.

Your dress sticking to your back as you sit in a hot church during an August wedding.

Getting up off a vinyl seat when you're wearing shorts (ouch!).

So for these short moments, I ask you to give that word back to the dude who coined it and embrace a word much more suited for the season.Let's get your brand and your business to SIZZLE.

Sizzle, in my definition, is a hot, magnetic energy that radiates from within. It draws people to you; it doesn't harpoon them with sticky gunk. When you activate your sizzle factor, you draw upon every unique and brilliant quality you have to make your business a beacon. It's a seductive whisper to their overpowering scream.

Can sizzle be taught? Yes and no. That is like asking if "cool" can be taught. The most sizzling people around (and the coolest) are so because they aren't forcing it. They exude confidence and effortlessness.

You can cultivate your sizzle with these simple tips gleaned from my years of coaching entrepreneurs around the topics of creativity and standing out. The secret to sizzle: make it entirely yours.

1. Find what you're passionate about.
Your natural interests and passions can guide the sizzle in your business and in your life. Follow your passions and you will find your sizzle.

2. Evict the Trickster from your head.
Tucked away in the recesses of our minds is a bona fide Trickster whose job is to extinguish your sizzle with a wet blanket of self doubt. Your Trickster may have you convinced that you can only earn a living by trading time for money, or that you need to look a certain way or speak a certain way in order to attain success. Put the Trickster in check and watch your sizzle factor rise.

3. Understand and act from your strenths.
When you're doing your genius work, you sizzle like crazy! Focus 80% of your time on your genius work and your sizzle will come out.

4. Always save time to play.
Sizzle doesn't come from sitting behind a desk all day or talking non-stop to clients on the phone. Sizzle needs to be fed with adventurous outings, fresh air, exercise, music, art, sports, culture, learning, and connecting genuinely to others. You can't expect to sizzle in business if you're living a boring life. Nothing sparks more sizzle than a well rounded person.

Sizzle sets you apart from others by focusing on your uniqueness, your creativity, and your genius work. Put your sizzle to work for your business and watch the results for yourself!
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Add a little sizzle to your business with the award winning services from Nancy Marmolejo. Since 2003, Nancy has helped entrepreneurs position themselves as recognized experts and spruce up tired old marketing efforts. Contact Nancy Marmolejo to learn more about these services.
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