Tuesday, July 24, 2007

Business Growth by Design - Featured Speaker


Nancy Marmolejo
Comadre Coaching / Viva Visibility
Phone: 714-777-1216
Fax 309-410-4227

Nancy Marmolejo of Comadre Coaching to be a Featured Speaker at Business Growth By Design on Thursday, July 26, 2007, From 8:00am-12:00pm.

Costa Mesa, CA, July 24, 2007 – IKEA and Everywhere Marketing are teaming up with leading Orange County business groups to give Latino business owners the answers to growing a successful business by design. During this fast paced, inspiring and highly informative seminar, participants will discover new and innovative approaches for consistently succeeding with marketing and branding goals.

Along with Pete Nelson, founder of Everywhere Marketing and Ann Convery, M.A., internationally renowned speaker, coach, and author, Nancy will be sharing her expertise about the following:

  • Key strategies for overcoming personal obstacles and turning them into fuel for your success.

  • How to stay in love with your business.

  • How to be more creative and innovative in your thinking and approaches.

  • How to step into the spotlight fearlessly and authentically.

  • Essential tips to keep work and life in balance.
This seminar is free, but an RSVP is required. Register by visiting www.ikea.com/business or call 800.975.8382 for more information. To guarantee a seat all registrations must be made by July 24, 2007.

ABOUT NANCY MARMOLEJO – Award winning entrepreneur Nancy Marmolejo is a leading expert in business and creativity and recognized as one of the top 100 influential and inspiring Latinos in Orange County, CA . Her spirited style has motivated and guided hundreds of entrepreneurs across the globe. Learn more about Nancy by visiting www.ComadreCoaching.com and her upcoming www.VivaVisibility.com


Thursday, July 12, 2007

Why I'd Rather Sizzle Than Be Sticky

When it comes to business and branding, I keep hearing the word "sticky". You see it all over in blogs, articles, and websites. Cool people say it, uncool people say it and I'm sure the first person who used that term in business found it an appropriate metaphor. However, if you think about times in your life when you had to interact with something "sticky", chances are you weren't having a great time.

Think of stepping in gum on a hot day.

Your dress sticking to your back as you sit in a hot church during an August wedding.

Getting up off a vinyl seat when you're wearing shorts (ouch!).

So for these short moments, I ask you to give that word back to the dude who coined it and embrace a word much more suited for the season.Let's get your brand and your business to SIZZLE.

Sizzle, in my definition, is a hot, magnetic energy that radiates from within. It draws people to you; it doesn't harpoon them with sticky gunk. When you activate your sizzle factor, you draw upon every unique and brilliant quality you have to make your business a beacon. It's a seductive whisper to their overpowering scream.

Can sizzle be taught? Yes and no. That is like asking if "cool" can be taught. The most sizzling people around (and the coolest) are so because they aren't forcing it. They exude confidence and effortlessness.

You can cultivate your sizzle with these simple tips gleaned from my years of coaching entrepreneurs around the topics of creativity and standing out. The secret to sizzle: make it entirely yours.

1. Find what you're passionate about.
Your natural interests and passions can guide the sizzle in your business and in your life. Follow your passions and you will find your sizzle.

2. Evict the Trickster from your head.
Tucked away in the recesses of our minds is a bona fide Trickster whose job is to extinguish your sizzle with a wet blanket of self doubt. Your Trickster may have you convinced that you can only earn a living by trading time for money, or that you need to look a certain way or speak a certain way in order to attain success. Put the Trickster in check and watch your sizzle factor rise.

3. Understand and act from your strenths.
When you're doing your genius work, you sizzle like crazy! Focus 80% of your time on your genius work and your sizzle will come out.

4. Always save time to play.
Sizzle doesn't come from sitting behind a desk all day or talking non-stop to clients on the phone. Sizzle needs to be fed with adventurous outings, fresh air, exercise, music, art, sports, culture, learning, and connecting genuinely to others. You can't expect to sizzle in business if you're living a boring life. Nothing sparks more sizzle than a well rounded person.

Sizzle sets you apart from others by focusing on your uniqueness, your creativity, and your genius work. Put your sizzle to work for your business and watch the results for yourself!
Add a little sizzle to your business with the award winning services from Nancy Marmolejo. Since 2003, Nancy has helped entrepreneurs position themselves as recognized experts and spruce up tired old marketing efforts. Contact Nancy Marmolejo to learn more about these services.
Click here to learn more here


Tuesday, July 10, 2007

Out of the Box Business Contest

For the 3rd year in a row, UPS is sponsoring it's Out of the Box Business Contest. This is a great opportunity to be recognized for your creative approach to business.

The top prize is $25,000 plus some other perks.

You can't call yourself an award winner unless you enter these types of things. Fill out an entry form today and celebrate how out of the box you are!

Deadline is Sept 1.


Tuesday, July 03, 2007

Can You Really Call Yourself an Expert?

Pamela Slim of Escape From Cubicle Nation has a great 5 minute podcast with some very provocative questions about claiming one's expertise.

Since I'm in the middle of launching a whole new brand around this topic, I listened very carefully. My favorite point she made was this:
Does your expert opinion/advice yield results?

Whether you're from the Ivy League or a no-name college, at the end of the day you must deliver some type of result. I added a comment saying not only get good results, but BE A MEMORABLE EXPERT.

That's just me. I bore easily. I want fun and exciting experts.

Check out Pamela's podcast here and see what you think.


Monday, July 02, 2007

Visibility Tip: Get Seen With Your Clients!

Visit my client Andrea Spyros' store Handmade Galleries and see how she used Citysearch to create a strong visibility/credibility piece on the web. They filmed her store and gave it a great write up.

Oh, and yes you can admire the Enthusiastic Shopper (that would be me!) giving the great store testimonial. It's all true, I love this shop!

Watch it here: