Friday, June 22, 2007

If you want to get the word out, don't send PDF attachments!

A great visibility strategy is to leverage the power of your friends' contacts to get the word out on your business, cause, book, or whatever.

Yet I still, in this day and age of internet savvy people, get PDF attachments (usually flyers for events) and folks ask me to pass the word along.

I guess I'm writing this blog post so later on I can just send folks a link to this rather than explain for the zillionth time why I am unable to forward their event/info/great thingamabop to my contacts.

1. If you want me to put your announcement on my blog, I can't because it's a PDF. If you send me the text version, then I can.

2. If you want me to email it to my list, I can't because it's a PDF. I don't send attachments to my list, to my list serves, my ezine subscribers, et al.

3. If you want me to email my personal contacts, I won't... because it's an attachment. It's just plain rude, in my humble opinion.

If you have a class, event, or big event going on and want your contacts to help you get the word out, PLEASE get the text version and send that! Don't make me work so hard to do you a favor!

I say this all with love.



Sunday, June 17, 2007

MySpace Teleseminar with Suzanne Falter Barns

I was just sending a bulletin out to my MySpace pals about the new city I claim to reside in.

"If you can tell me what La Cortina Naranja means AND where it is located on a map , I'll give you a karma peso and a cyber besito."

(see if any of you smarty pants can figure that out. If you don't speak Spanish, break out your bilingual dictionary)

So what does that have to do with a MySpace teleseminar? Well, I followed it up with this:

"BTW, if you are interested in learning some easy ways to use MySpace to build your name recognition and generate leads, then join me for a free teleseminar this Wed. June 20.
I'll be taking platform building expert Suzanne Falter Barns on a MySpace adventure in making friends and more."

My philosophy of MySpace is to use it as a relationship building tool. I get so turned off by people who send me messages and comments that are all hype, I like to add some off beat trivia and bilingual humor to my everyday posts and pitches. So rather than just say "hey, I'm having a free teleseminar with Suzanne Falter Barns about MySpace", I decided to show some personality. Personalities create relationships and that's what it's all about.

Join me and Suzanne Falter Barns on Wed June 20 to learn other cool, clever ways to maximize the 2nd most trafficked site in cyberlandia.

Wednesday, June 20 at 2PM Eastern/11AM Pacific.
Call will be recorded and link sent to all who register.

Sign up here!


Monday, June 04, 2007

Free Copywriting Critiques from Red Hot Copy

Every day I get bombarded by sales pitches, especially on MySpace.

"Buy my book, my t-shirt, my CD, my zillion dollar wealth system... "
I'm not buying much of it, though. You know why?

The sales language (aka "copy")  is CHEESY, SLEAZY, and oftentimes downright BAD.

Consider this a gift, a favor, whatever you like. Check out my friend Lorrie Morgan Ferrero's free sales letter critiques while they're still around. Click here to watch Lorrie do an extreme makeover on a sales letter

This is for anyone whose:
1. Sales pages aren't converting like crazy
2. Emails aren't bringing in the sales
3. Sales letters stink   

This is no sales pitch. Just a free gift from one of the world's top copywriters, Lorrie Morgan-Ferrero. She has generously offered videos of her copy critiques for a limited time. These critiques will show how she transformed 'blah' copy into copy that sells. Each video will be online for only one week, so run over there now to be sure you don't miss even one.   
Click here to check it out

PS. Seriously, Lorrie charges $18,000 to $25,000 JUST to write a sales letter, but today you get to peek over her shoulder for free. Offers like this don't come around that often, so be sure to check it out.   click here

to your continued success (and well phrased sales letters)
Nancy Marmolejo
Award winning entrepreneur and Visibility Expert