Sunday, April 29, 2007

Photos from Brand Authenticity Workshop

I recently attended Kendall Summerhawk's Brand Authenticity Workshop. This incredible 3 day event delved deeply into our business branding, our own authenticity, and how we show up in our brands and our lives. It was great and if I had a nickel for every "ah-ha" and insight gained, I'd be a gazillionaire.

Here are some pics of the fun event;






------------------
ComadreCoaching.com

Thursday, April 26, 2007

Spanish Trip With A Twist: Chispa Productions CCO Scores Great Article

Congratulations to longtime Comadre Coaching client and Chief Creative Officer of Chispa Productions Ruth Kunstadter for her great article recently published in the Montclair Times.

Ruth's company creates educational media to teach Spanish using real world situations and examples. Her first DVD La Chispa del Beisbol is taking Spanish language instruction by storm by featuring interviews with Spanish speaking professional baseball players. After watching Ruth's DVD you'll plainly see that learning a language can be fun.


Ruth maintains her visibility and expert status by regularly providing content to local and national resources on language acquisition and instruction. In this article she celebrates diversity and language learning by sharing of a foreign adventure taken by some local students.

They traveled to a place filled with Spanish language, Latin American music, foods, and culture. Read the article to find out how far they had to go to encounter this international experience.

Read the article here: http://www.montclairtimes.com/page.php?page=14673

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

And if you want to establish yourself as an expert in your field, then contact me about my new Release Your Inner Expert Marketing Blueprint. This private consulting program will give you the tools you need to establish yourself as a recognized, credible expert who attracts more clients, media attention, and more money.

Email nancita@ComadreCoaching.com for more info. It's so exclusive I don't even have it on my website yet!

------------------
ComadreCoaching.com

Tuesday, April 24, 2007

MySpace for Business & Marketing- Radio Interview

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman With Guest Expert: Nancy Marmolejo, Author of Make MySpace Your Space

Thursday, April 26th 20073:00 p.m. PT (6 p.m. ET)Blog Talk Radio

Using MySpace as a Business Building Tool
MySpace is the second most visited site on the Web. But, is MySpace a smart way to get found online and market your business? Or is it just a social gathering place for musicians and teenagers? Learn how professionals and small businesses are using this social networking tool to boost their marketing power and meet clients and colleagues online. Visibility expert Nancy Marmolejo of Comadre Coaching talks about how marketers can create a credible business strategy and use MySpace as a lead generating tool, without wasting time.

Use this link to find out how you can listen live on line and access archived shows.

------------------
ComadreCoaching.com

Thursday, April 19, 2007

Praise for MySpace eBook

Thanks to Bud Bilanich , The Common Sense Guy, for his great words on my new eBook Make MySpace YOUR Space: How to Turn the Biggest Social Networking Site into a Lead Generating, Platform Building Bonanza.

Bud got the book and is having a great time building a presence on MySpace. He has a very down home brand, backed up by a PhD from Harvard. Down home and Harvard... I love the combination.

Here is a link to Bud's glowing review of the ebook

And you can visit him on MySpace at www.MySpace.com/BudBilanich


Get your copy of the eBook by clicking this link


What's the book all about?
In a nutshell, it's a step by step guide for business owners, authors, and entrepreneurs who want to build their visibility and generate new fans (ie, clients!) using the quantum marketing power of MySpace.com

Pick up your copy today



------------------
ComadreCoaching.com

Wednesday, April 18, 2007

Women of Color Entrepreneurs Needed for Research Project

FYI:
Application for this available at http://www.cfwbr.org/content/cols.php?pid=99
============================================
On Wednesday, May 30, the Center for Women's Business Research and Babson College will hold the second national research forum to bring together women of color entrepreneurs to identify barriers to business growth and develop action steps to overcome these barriers for themselves, their communities and, ultimately, at a national level.

African-American, Latinas, Asian and multicultural women business owners are invited to apply to participate in this groundbreaking study.

Participants will gather at four research forums around the country as part of the multi-year national research project focused on accelerating the growth of their businesses owned by women of color. The project will culminate with a national conference to present the results in 2008.

Accelerate the Growth of Businesses Owned by Women of Color

Please forward this email to women-of-color entrepreneurs that you know and encourage them to apply in order to grow their own business success.

Participants will learn from other women like themselves who are focused on business growth, as well as from nationally recognized experts and highly successful women of color entrepreneurs. Participants' companies will be recognized in research reports and publications resulting from this effort. And all participants will be invited to attend the national conference in 2008.

Forum cities and dates
Atlanta - May 30, 2007
San Francisco - July 11, 2007
Dallas - September 20, 2007
Chicago - 2008

------------------
ComadreCoaching.com

Monday, April 09, 2007

Are You Marketing With a Whisper or a Scream?



(Tips learned from my mom)


In my family folklore, the tale of my parent’s first date often comes up.
My dad, a lanky guy fresh out of school and embarking on building his own business, was set up for a date with a 21 year old nursing student. She walked into the room, flashed her raven hair and dark brown eyes and the man was in love. He proposed within a month and their marriage lasted 52 long and happy years.


When asked how she got him to fall for her, she always responded, “I knocked him out with my Shalimar perfume.” (Oh and by the way, she was/is gorgeous.)
My mom’s perfume was never overbearing. She subscribed to the Jackie Kennedy rule of thumb that only a person whispering in your ear should smell your perfume. But I remember as a kid when a stream of Shalimar wafted towards me and I could understand the spell she put on my dad. Her body chemistry and that fragrance made magic together and left an impact on everyone they encountered.


Finding your right fit with marketing messages is often a case of chemistry. A proven technique or style may work great for some people, but deep down inside it turns you off and your target market.


Everywhere we turn, marketing messages bombard us. Some scream, “Hey look at me!" and assault our senses.


These strong messages are the equivalent of the person who pours on half a bottle of fragrance and thinks he/she is all that. On the other hand, you can create messages that effectively draw in your market with a subtle whisper rather than a scream. You use your attractor factor to pull people in magnetically by focusing on deep emotional benefits they'll experience, not threats or hype. This is the dab of perfume behind your ear that drives that certain someone wonderfully insane.


Clever and subtle marketing messages are creative, speak to people on a personal level, and create a sense of intimacy that “clobber you over the head” messages can’t convey. Sure, the hard sell may generate instant dollars, but not guaranteed return business.
Being creative and (dare I say the word) slightly seductive with your marketing make you stand out from the crowd. They help establish your “It Factor”, that indefinable energy that attracts people to you and your business.


Take a look at your messages and listen for a whisper or a scream. Breathe deeply and note what you smell: strong overbearing cologne or a subtle scent that will pique curiosity and cement long lasting relationships.


------------------------
You may reprint this article if you include the following blurb:

Nancy Marmolejo is an award winning entrepreneur and recognized expert in business and creativity. Her specialty is getting clients noticed through various new and old media methods. She has appeared in SmartMoney.com, Latina magazine, UnivisiĆ³n TV, Redbook, and many other online and offline publications. Visit Nancy’s website http://www.ComadreCoaching.comto download a free copy of “Release Your Inner Expert! 4 Easy Steps to Market Yourself as THE Expert in Your Field”


------------------
ComadreCoaching.com

Friday, April 06, 2007

MySpace eBook- A Product is Born!


I'm the type of person who is motivated by external circumstances. The house can lay messy for a few days and I'll put off tidying up, but the minute someone calls and says they'll be over, then I make the place sparkle in no time flat!


The recent teleseminar with Kathy Murillo, Suzanne Falter Barns, and myself was such a big hit I was invited to speak on an info product call by my coach and mentor Kendall Summerhawk.


Within a few weeks of our MySpace teleseminar, I performed a brain dump and outlined a very good 47 page ebook on setting yourself up on MySpace.


You can check it out here:


www.ComadreCoaching.com/shop/myspace.php


I recommend it for anyone interested in using MySpace as a platform building tool, and a way to generate leads for their business.

Let me know what you think!
------------------
ComadreCoaching.com