Wednesday, October 24, 2007

The ULTIMATE Success Generator

Great resource to share with you ---
Check out the ULTIMATE Success Generator from Melanie Benson Strick, The Entrepreneur's Success Coach.

Melanie is very sharp when it comes to success, she coaches some of the most successful entrepreneurs around. I'm taking a program of hers and it's really effective. This product of hers really helps people get clear on goals and keeping the biggest vision they can. Learn more by clicking below. Two Comadre thumbs up!
Here's the link


Monday, October 01, 2007

Stand Out, Get Noticed, Get More Business with

Drumroll please!

I’m extremely happy to announce my newly launched website,

If you’re an entrepreneur, author, speaker, or business owner, then this new opportunity will show you how to increase your visibility and stand out from the crowd.

Over the years, I’ve had more and more clients ask me to coach them on increasing their visibility, positioning themselves as experts, and gaining more exposure for their businesses. We all know that expertise and visibility give us credibility, and credibility opens doors.

More importantly, it’s ESSENTIAL that you stand out from the pack and portray your credible expertise as unique, authentic, and genuinely yours. (I say you need to add sizzle to your visibility, what I call “Sizzibility”).

Visit right now and get started with my free audio course, 7 Quick and Simple Tips to Stand Out and Sizzle as a Sought After, Recognized Expert.

Discover how easy it can be to get increased visibility and how there is a perfect visibility plan for you.

Here’s the link again, I’d be so honored to have you stop by and check it out!

There is an audio player on the home page with a really cool message I made up- even has swingin’ background music! Don’t miss it, come on over and see for yourself.

Love and Success,

Nancy Marmolejo
The Entrepreneur’s Visibility Expert

New Book Celebrates the Rise of Latina Owned Businesses

This article is a reprint of one written by my comadre and Power-Blogger, Marisa Treviño.

New book celebrates rise of Latina-owned businesses
By Marisa Treviño

Texas has the second highest number of Latino-owned firms in the country. So, it stands to reason that Texas would also be home to the second largest number of Latina-owned businesses too.

Texas Latinas are just following the national trend that shows between 1997 and 2006, Latina-owned businesses grew by 121.3 percent.
In fact, as of 2006, there are an estimated 856,782 firms that are 50 percent or more owned by Latinas.

It’s a trend that is still going strong and is being celebrated in a book that was released this month titled Thriving Latina Entrepreneurs in America.

It’s written by Maria De Lourdes Sobrino, a successful Latina entrepreneur who is more well known as the CEO and founder of Lulu’s Dessert, a colorful ready-made gelatina that today is available locally at Wal-Mart and Albertson's stores.

Sobrino highlights her success story as well as the rise of seven other Latinas who have created their own successful businesses ranging from a travel service and construction company to a free newspaper and a promotions business.

It’s said that most everyone has at least one great idea. Well, there’s no better shot in the arm to get busy than reading how other people did it and are enjoying the fruits of their labor.
Thriving Latina Entrepreneurs in America is available online and will hit bookstores the second week of October.

note from Nancy:

Lourdes, aka Lulu, is based in my area of Orange County, California. It's always great to see her out promoting her business and being an inspiration to other Latina entrepreneurs. Gracias Lulu and Felicidades!


Thursday, September 27, 2007

Join Me This Sunday Morning on the Radio with Community Review

This Sunday, September 30, at 7am Pacific Time (10am Eastern), I will be the featured guest on L.A. station 92.3 FM’s Community Review with veteran radio personality Josefa Salinas. If you’re in LA, just tune your FM dial to 92.3 Hot Jamz. Those of you out of the area can listen live to streaming audio by visiting

Josefa Salinas, the show’s host, was in the audience this past summer when I delivered the keynote address to the Latina Style Business Series in Los Angeles. According to her, she turned to everyone at her table and said, “THIS woman is coming onto my show!”

Our one hour interview is part of the station’s Hispanic Heritage Month Celebration where inspiring members of the community are profiled.

I promise you’ll be inspired by the program as we cover more than just business. Find out how my parents influenced my success, what advice I’d give to young people, and tips on business and visibility.

Mark your calendar, set your alarm, and be sure to listen to LA’s 92.3 FM this Sunday morning at 7am Pacific/ 10am Eastern. (Remember, you can also listen live by visiting

Love and Visibility,

Thursday, September 13, 2007

Never Underestimate Work Life Balance

Phoenix, Arizona
National Hispanic Women's Corporation 22nd Annual Conference

Whenever I attend women's conferences (Latina or not) the topic of work life balance always comes up. 2 years ago at the National Hispana Leadership Institute annual conference, I distinctly remember some very powerful and successful women say that work-life balance is a myth and that if you want to be successful you can't even expect balance. (One panelist even went so far to say that if you have kids you'll never be able to reach the levels you want.)

At another recent conference, a woman who held a high state government position shared how taking a job in the state capitol took her away from her young children 5 days a week. She tucked her 5 year old son in bed each night via the phone.

These stories are evidence of the long way women STILL need to go in order to understand what balance is all about.

Today I attended a panel on Latina Power Players, featuring 3 high level leaders. They spoke of their mentors, their formative years, education, advancement up the ladder... but when the topic came to work-life balance a sad hush fell over the room.

One by one they recounted regrets caused by long hours at the office, putting the job first ALWAYS, and forgetting to take care of themselves. Divorce, stress related illness, and resentment from kids for "never being there" were openly discussed in this panel.

When asked to list things they'd have done differently either professionally or personally, no one had any professional regrets but did with life issues.
"I wish I'd dedicated more time to my children."
"I wish I'd slowed down and listened more."
"I wish I'd created stronger boundaries between work and home."

This is information women can share between women. Shared with the wrong audience and it could be a call to discriminate against women climbing the ladder or to toss out the gains of feminism and women's activism over the years.

Here is what I have to say: you can have balance if you CHOOSE to.

No job (or business, or non-profit, or cause, or fill in the blank) is more important than your health. Nor your cherished relationships, such as family or friends.

Equally, no relationship or physical limitation should stand in the way of achieving your potential in a career or business.

That is the true work-life balance equation.

When I work with clients, I ask about how much time they spend working. I ask how much time they spend with family and friends. I ask if they have any days of no email whatsoever, or days when their family is occupied so the client can get work done. I ask if they have set work hours and set personal time - with no cross over.

I meet too many people filled with personal regret but hold professional achievement. I'm not a lone voice- there are plenty of people who talk about the topic of work-life balance- but we need to be heard more loudly by women in salaried jobs. (For us entrepreneurs it is easy to delegate things out and create lifestyles that reflect our choices.)

Here are my simple tips for taking steps towards balance whether you're in your own business or work for someone else:

1. Learn how to say no.

2. Set work hours. Start and stop at the designated times. Be a stickler to this.

3. Quit trying to do everything yourself. Give someone else a chance to shine by handing over responsibilities.

4. Set family or friend time and don't overlap this into work. That means no business calls while your kid is on the playground, no blackberrying under the table at Grandpa's 80th birthday. Do you think no one notices that you're not fully present and engaged? Come on.

5. Change your limited beliefs. If you think that hard work equals success, then go find someone you know who had to retire early due to stress related illness. Find out how much fun it is to be benched for playing too hard.


Monday, September 10, 2007

"Beyond the Business Plan"



Nancy Marmolejo, CEO Comadre Coaching
Phone: (714) 777-1216
Fax: (309) 410-4227


Beyond the Business Plan: Award Winning Business Woman to Share Success Secrets at Nation’s Largest Latina Conference September 13-14 in Phoenix.

Anaheim, CA, September 10, 2007 - Nancy Marmolejo, owner of the award winning Comadre Coaching, will share her success tips “Beyond the Business Plan” with fellow Latina entrepreneurs in Phoenix this September 14 at the National Hispanic Women’s Conference. This event is the largest Latina conference in the United States and draws speakers and attendees from across the nation.

The conference includes plenary sessions designed to address topics such as money, careers, health, business, literature, and political power. Marmolejo will speak on creative ways to grow and market a business in the workshop, “Beyond the Business Plan”.

Known for her creative and spirited style, Marmolejo will stress the importance of :

• Thinking outside the box to remain competitive and confident in any field

• Maintaining a high level of visibility and how to use that to leverage your marketing efforts

• The magic of standing out and getting noticed with do’s and don’ts for entrepreneurs and career women alike

For conference registration and itinerary, go to

About Nancy Marmolejo: Founded in 2003, Comadre Coaching has helped hundreds of women entrepreneurs start, improve, and expand their businesses. Founder Nancy Marmolejo is the recipient of several awards including the 2006 Anna Maria Arias Award, Entrepreneur of the Year, and was named one of the 100 most inspiring and influential Latinos in Orange County, CA. Nancy has also been nominated for several other community and business awards both in her local area and nationwide.

Get free resources and tools to help you in your business by visiting

Wednesday, September 05, 2007

Get On the Op-Ed Page for Business Visibility

I'm a big proponent of writing articles to extend your reach and boost your visibility. It's really easy to publish articles on the web or submit to small publications in exchange for some ad space. But nothing smacks of credibility quite like the blessing of being published on the Op-Ed page of the newspaper.

Op-Ed pieces are not about you pushing your business; they are about you demonstrating your fearless expertise in any given subject. Tied to current events, they show the readership that you are truly an expert in your field and can relate your expertise to the world as it happens around us.

Ruth Kunstadter, Chief Creative Officer of Chispa Productions (and longtime friend and client of mine)has taken her expertise of language instruction to the next level by tying it into a heated topic: Immigrant bashing and English only initiatives.

Ruth's mission as a business owner is to bridge cultural gaps through authentic teaching materials. She teaches Spanish not from canned videos or scripted soap operas, but rather goes directly to native Spanish speakers and features them in her multi media productions.

Ruth has found that the Op-Ed section of her local paper is a great way to voice the values of her company's mission AND intelligently debate contrary opinions in well written, thoughtful essays.

Ruth has spoken out on issues such as language and culture, culture and identity, immigration, and racism. Best yet, she does so unapologetically and like a well informed expert.

You can get inspired by Ruth's passion for her expertise by reading this recent Op-Ed piece.

Click this link to read the entire essay.


Thursday, August 23, 2007

Hispanic Entrepreneur's Toolbox

Check out this great list of 100 resources in the Hispanic Entrepeneur's Toolbox put out by

Both the Loca Diaries (my personal blog) and The Savvy Comadre (you're reading it!) were featured as great resources.

Aren't you curious what the other 98 are? Here is a link to the list- it's very comprehensive and HINT HINT you don't have to be "Hispanic" to benefit from these resources.

Read the list here


Tuesday, August 14, 2007

Stand Out and Get Noticed with Spotlight U!

Were you on the 4 countdown calls to celebrate the launch of my new
brand "Viva Visibility" and new program "Spotlight U"? Well, the Viva
Visibility website isn't finished as hoped, but Spotlight U is in full
swing. Register by August 15 and enjoy over $2096 worth of bonuses for no
added charge!

Learn more about Spotlight U here

Listen to the preview calls here:

Call #1 (recorded July 18, 2007)
Why now is a great time to position yourself as an expert and how easy it is
to start

Call #2 (recorded July 23, 2007)
Common Blocks and Obstacles to Claiming Your Expertise

Call #3 (recorded July 25, 2007)
Boosting Your Visibility and Owning Your Credibility

Call #4 (recorded July 31, 2007)
How to Stand Out and SIZZLE as an expert

CLICK HERE to learn more about Spotlight U

Tuesday, August 07, 2007

Sizzibility Talk Show - Listen Now!

I recently had the honor of being named a “Belle With Balls” by Tuck Self, the Rebel Belle for Bold Self Expression. Tuck is an amazing voice for self empowerment who adds a fun Southern twist to her work. We talked about Sizzibility, creativity, MySpace, and a whole bunch of other things. Tuck confessed that she’s been following me for about a year now, watching my work and my style. Turns out that adding cultural flair to your business is the cool thing to do nowadays!! So whether you like grits or tortillas, listen in as we bond over empowerment, bold self expression, having fun with your work, MySpace, and a whole lot more.

Turn up your speakers and click these links:

Sizzibility Interview
MySpace Interview

Tuesday, July 24, 2007

Business Growth by Design - Featured Speaker


Nancy Marmolejo
Comadre Coaching / Viva Visibility
Phone: 714-777-1216
Fax 309-410-4227

Nancy Marmolejo of Comadre Coaching to be a Featured Speaker at Business Growth By Design on Thursday, July 26, 2007, From 8:00am-12:00pm.

Costa Mesa, CA, July 24, 2007 – IKEA and Everywhere Marketing are teaming up with leading Orange County business groups to give Latino business owners the answers to growing a successful business by design. During this fast paced, inspiring and highly informative seminar, participants will discover new and innovative approaches for consistently succeeding with marketing and branding goals.

Along with Pete Nelson, founder of Everywhere Marketing and Ann Convery, M.A., internationally renowned speaker, coach, and author, Nancy will be sharing her expertise about the following:

  • Key strategies for overcoming personal obstacles and turning them into fuel for your success.

  • How to stay in love with your business.

  • How to be more creative and innovative in your thinking and approaches.

  • How to step into the spotlight fearlessly and authentically.

  • Essential tips to keep work and life in balance.
This seminar is free, but an RSVP is required. Register by visiting or call 800.975.8382 for more information. To guarantee a seat all registrations must be made by July 24, 2007.

ABOUT NANCY MARMOLEJO – Award winning entrepreneur Nancy Marmolejo is a leading expert in business and creativity and recognized as one of the top 100 influential and inspiring Latinos in Orange County, CA . Her spirited style has motivated and guided hundreds of entrepreneurs across the globe. Learn more about Nancy by visiting and her upcoming


Thursday, July 12, 2007

Why I'd Rather Sizzle Than Be Sticky

When it comes to business and branding, I keep hearing the word "sticky". You see it all over in blogs, articles, and websites. Cool people say it, uncool people say it and I'm sure the first person who used that term in business found it an appropriate metaphor. However, if you think about times in your life when you had to interact with something "sticky", chances are you weren't having a great time.

Think of stepping in gum on a hot day.

Your dress sticking to your back as you sit in a hot church during an August wedding.

Getting up off a vinyl seat when you're wearing shorts (ouch!).

So for these short moments, I ask you to give that word back to the dude who coined it and embrace a word much more suited for the season.Let's get your brand and your business to SIZZLE.

Sizzle, in my definition, is a hot, magnetic energy that radiates from within. It draws people to you; it doesn't harpoon them with sticky gunk. When you activate your sizzle factor, you draw upon every unique and brilliant quality you have to make your business a beacon. It's a seductive whisper to their overpowering scream.

Can sizzle be taught? Yes and no. That is like asking if "cool" can be taught. The most sizzling people around (and the coolest) are so because they aren't forcing it. They exude confidence and effortlessness.

You can cultivate your sizzle with these simple tips gleaned from my years of coaching entrepreneurs around the topics of creativity and standing out. The secret to sizzle: make it entirely yours.

1. Find what you're passionate about.
Your natural interests and passions can guide the sizzle in your business and in your life. Follow your passions and you will find your sizzle.

2. Evict the Trickster from your head.
Tucked away in the recesses of our minds is a bona fide Trickster whose job is to extinguish your sizzle with a wet blanket of self doubt. Your Trickster may have you convinced that you can only earn a living by trading time for money, or that you need to look a certain way or speak a certain way in order to attain success. Put the Trickster in check and watch your sizzle factor rise.

3. Understand and act from your strenths.
When you're doing your genius work, you sizzle like crazy! Focus 80% of your time on your genius work and your sizzle will come out.

4. Always save time to play.
Sizzle doesn't come from sitting behind a desk all day or talking non-stop to clients on the phone. Sizzle needs to be fed with adventurous outings, fresh air, exercise, music, art, sports, culture, learning, and connecting genuinely to others. You can't expect to sizzle in business if you're living a boring life. Nothing sparks more sizzle than a well rounded person.

Sizzle sets you apart from others by focusing on your uniqueness, your creativity, and your genius work. Put your sizzle to work for your business and watch the results for yourself!
Add a little sizzle to your business with the award winning services from Nancy Marmolejo. Since 2003, Nancy has helped entrepreneurs position themselves as recognized experts and spruce up tired old marketing efforts. Contact Nancy Marmolejo to learn more about these services.
Click here to learn more here


Tuesday, July 10, 2007

Out of the Box Business Contest

For the 3rd year in a row, UPS is sponsoring it's Out of the Box Business Contest. This is a great opportunity to be recognized for your creative approach to business.

The top prize is $25,000 plus some other perks.

You can't call yourself an award winner unless you enter these types of things. Fill out an entry form today and celebrate how out of the box you are!

Deadline is Sept 1.


Tuesday, July 03, 2007

Can You Really Call Yourself an Expert?

Pamela Slim of Escape From Cubicle Nation has a great 5 minute podcast with some very provocative questions about claiming one's expertise.

Since I'm in the middle of launching a whole new brand around this topic, I listened very carefully. My favorite point she made was this:
Does your expert opinion/advice yield results?

Whether you're from the Ivy League or a no-name college, at the end of the day you must deliver some type of result. I added a comment saying not only get good results, but BE A MEMORABLE EXPERT.

That's just me. I bore easily. I want fun and exciting experts.

Check out Pamela's podcast here and see what you think.


Monday, July 02, 2007

Visibility Tip: Get Seen With Your Clients!

Visit my client Andrea Spyros' store Handmade Galleries and see how she used Citysearch to create a strong visibility/credibility piece on the web. They filmed her store and gave it a great write up.

Oh, and yes you can admire the Enthusiastic Shopper (that would be me!) giving the great store testimonial. It's all true, I love this shop!

Watch it here:


Friday, June 22, 2007

If you want to get the word out, don't send PDF attachments!

A great visibility strategy is to leverage the power of your friends' contacts to get the word out on your business, cause, book, or whatever.

Yet I still, in this day and age of internet savvy people, get PDF attachments (usually flyers for events) and folks ask me to pass the word along.

I guess I'm writing this blog post so later on I can just send folks a link to this rather than explain for the zillionth time why I am unable to forward their event/info/great thingamabop to my contacts.

1. If you want me to put your announcement on my blog, I can't because it's a PDF. If you send me the text version, then I can.

2. If you want me to email it to my list, I can't because it's a PDF. I don't send attachments to my list, to my list serves, my ezine subscribers, et al.

3. If you want me to email my personal contacts, I won't... because it's an attachment. It's just plain rude, in my humble opinion.

If you have a class, event, or big event going on and want your contacts to help you get the word out, PLEASE get the text version and send that! Don't make me work so hard to do you a favor!

I say this all with love.



Sunday, June 17, 2007

MySpace Teleseminar with Suzanne Falter Barns

I was just sending a bulletin out to my MySpace pals about the new city I claim to reside in.

"If you can tell me what La Cortina Naranja means AND where it is located on a map , I'll give you a karma peso and a cyber besito."

(see if any of you smarty pants can figure that out. If you don't speak Spanish, break out your bilingual dictionary)

So what does that have to do with a MySpace teleseminar? Well, I followed it up with this:

"BTW, if you are interested in learning some easy ways to use MySpace to build your name recognition and generate leads, then join me for a free teleseminar this Wed. June 20.
I'll be taking platform building expert Suzanne Falter Barns on a MySpace adventure in making friends and more."

My philosophy of MySpace is to use it as a relationship building tool. I get so turned off by people who send me messages and comments that are all hype, I like to add some off beat trivia and bilingual humor to my everyday posts and pitches. So rather than just say "hey, I'm having a free teleseminar with Suzanne Falter Barns about MySpace", I decided to show some personality. Personalities create relationships and that's what it's all about.

Join me and Suzanne Falter Barns on Wed June 20 to learn other cool, clever ways to maximize the 2nd most trafficked site in cyberlandia.

Wednesday, June 20 at 2PM Eastern/11AM Pacific.
Call will be recorded and link sent to all who register.

Sign up here!


Monday, June 04, 2007

Free Copywriting Critiques from Red Hot Copy

Every day I get bombarded by sales pitches, especially on MySpace.

"Buy my book, my t-shirt, my CD, my zillion dollar wealth system... "
I'm not buying much of it, though. You know why?

The sales language (aka "copy")  is CHEESY, SLEAZY, and oftentimes downright BAD.

Consider this a gift, a favor, whatever you like. Check out my friend Lorrie Morgan Ferrero's free sales letter critiques while they're still around. Click here to watch Lorrie do an extreme makeover on a sales letter

This is for anyone whose:
1. Sales pages aren't converting like crazy
2. Emails aren't bringing in the sales
3. Sales letters stink   

This is no sales pitch. Just a free gift from one of the world's top copywriters, Lorrie Morgan-Ferrero. She has generously offered videos of her copy critiques for a limited time. These critiques will show how she transformed 'blah' copy into copy that sells. Each video will be online for only one week, so run over there now to be sure you don't miss even one.   
Click here to check it out

PS. Seriously, Lorrie charges $18,000 to $25,000 JUST to write a sales letter, but today you get to peek over her shoulder for free. Offers like this don't come around that often, so be sure to check it out.   click here

to your continued success (and well phrased sales letters)
Nancy Marmolejo
Award winning entrepreneur and Visibility Expert


Wednesday, May 30, 2007

Cleavage in the Boardroom

My friend Ali Rodriguez is one of the most passionate, life-loving women I've ever met. A successful business coach, Ali has a way of adding her own brand of Sizzibility (sizzle + visibility) to every situation. She wrote this article recently and I begged her to reprint it. I feel like I could have written it myself. And no, it's not about wearing low-cut blouses.

Cleavage in the Boardroom

by Ali Rodriguez, Vision For Success Coaching

Tired of walking into Board meetings, with the long table, and the faces of the members even longer not to mention the never-ending meeting on topics that all of the sudden, you can't even remember, let alone care anymore? It's dreadful, isn't it? ~ They will tell you it's all about time management, but it isn't, as if it was, things will permanently change, and they don't.

Here's the answer: It's all a matter of "approach" and here's your new approach: "Cleavage in the Boardroom". Yes, indeed, you will take pride in showing your Intellectual Cleavage to the rest of the board members otherwise, you will continue to be unhappy if not unproductive; and it has to stop. It is also your duty to show others just how to do this.

A little intellectual cleavage is alluring, and people will want to know what you're up to; once you get their attention, you can present your plan and show them in all your greatness, the brilliance of your brain coupled with a few amazing ideas and results plan.

But wait, there's more. If you're wondering what is your own, individual, and totally unique "Cleavage in the Boardroom" Quotient. (CBQ) ~ Wonder no more.

Focus on two or three things that you do better than anyone else, and for which, folks come to you to ask you to solve some of their problems with what you have in that intellectual cleavage of yours. Then use your talents in an alluring way, each time you have an opportunity to speak your mind. Do this not all at once, but just little by little. You already have the talent, all you need is, "practice", "practice", "practice", and soon Boredom in The Boardroom will be transformed to Cleavage in the Boardroom, and you will be The Shining Star"!

NOW is the time to share this information with others and teach them how to find their talents and put them to good use. Can you imagine the tremendous amount of value you will be adding to the group as a whole, not to mention, individual added value? ~ Awesome, isn't it?

From now on is your turn to practice "Cleavage in the Boardroom" and you will have more productive meetings, more focused groups, and folks will greatly appreciate what you are doing for the Board and you will feel like the star you are. Make as many people happy with your intellectual genius.

Ali R. Rodriguez
Business Coach by Profession
Life changer by Vocation
visit Ali at to learn about her Power of Five program.


Tuesday, May 29, 2007

Intensive In Person Coaching

Anne Berryhill has been a client for years, going for intensive stints then taking long rests. Her creative mind and high energy are to be envied and her outgoing personality charms everyone she meets.

Anne contacted me recently for some intensive one on one coaching. Not intensive as in "let's set up some long coaching calls" but as in "come to my house and let's get the game plan written out!" (That's a picture of me and Anne in front of her house)

Anne lives less than an hour away so I drove to her house with a big binder of resources I compiled for her, my laptop, and walking shoes. (She's also a fitness coach so I knew we'd be getting out for a walk at some point).

The two of us sat at her kitchen table and not only mapped out the next year's marketing efforts, but tightened up her brand, sprinkled in some accountability, and topped it all off with communication and life coaching.

We had so many "ah-ha!" moments, I lost count.

What I learned from this experience is that sometimes you have to meet your clients where THEY are. I don't offer in person coaching like that, but now that she's had such great success, I'm open to the possibility. We literally camped out in her dining room for the afternoon and got it all on paper.

The biggest moment was when we crunched the numbers and made some projections. This business, if the numbers are reached (which won't be difficult) is poised to make over $500,000 by the end of year 1. We passed the calculator back and forth to make sure one of us wasn't making a mistake, but the calculator didn't lie. We had a hit on our hands.

I'm not revealing the business yet because the website is still in development, but I am so happy for her and her family. This is well deserved, a brilliant idea, and has major SIZZIBILITY going for it. (Sizzle + Visibility = Sizzibility).


Friday, May 25, 2007

Suiting Up and Showing Up

As warm and fuzzy as I come across, there is also a hard-ball chica underneath this Comadre banner. When there is no time for whining, I pull out one of my favorite mantras, "Suit up and Show up."

This applies to just about anything and it doesn't mean that you must endure pain to enjoy success. Take this past week of mine. (Please- bah-dum-dum)

Last week I fought off some nasty virus that left me tired and achy. But it never developed into full blown yuck. Until the weekend when I awoke to no voice. Saturday, Sunday, Monday, Tuesday... no voice.

Tuesday was my monthly Momentum Day with my clients where we alternate having either a big group call or I take 10 minute "laser coaching" calls from clients. With no voice, I was ready to cancel.

My voice was out of order, not my hands, so I sent off a note to all clients explaining my situation and that I'd take UNLIMITED emails from them all day Tuesday.

I did some serious email coaching which was quite interesting. I read and commented on web copy, counseled a writer through deadline-phobia, read a book chapter, got more than a few people in gear... not unlike any other coaching day except this was done without talking. Pretty cool.

I was pretty worried Wednesday because I had a speaking engagement at the Orange County Holistic Moms Network in Fullerton, CA. I wasn't sure how many people would be there and my voice was super hoarse (audible, but hoarse). 11th Hour great idea: Go to Best Buy and get a cheap Karaoke machine! I knew the Holistic Moms probably wouldn't have a sound system and this was a quick solution.

Miracle of miracles, I made it through and survived. My throat was sore that night but the next day I didn't feel as run down as I had.

Funny aside: Most of the moms at the talk were either pregnant or had little ones with them. It reminded me of a birthing class- lots of pregnant women on pillows while I stood and spoke. Two adorable toddlers played catch in the middle of the circle and occasionally threw a soft ball at my feet. Here I was talking about how multi-tasking does no one any good and at the same time I'm kicking the ball back to them.

The next day was the Orange County Business Journal Women in Business Award luncheon. I was nominated for the 2nd year in a row, but didn't win. There were 158 nominees and some pretty heavy hitters in the crowd.

But I suited up and showed up, and got to enjoy the week on my terms. I was ready to cancel everything but with some creative thinking, I managed to mend my voice AND get everything done. (The goody bag at the Business Journal event was to die for. Full size spa products, gift certificates, jewelry... classy!)


Sunday, May 20, 2007

The Work At Home Mom Reality Check

Think you have what it takes to be a work at home mom?

Join award winning business coach Nancy Marmolejo as she reveals the highs and the lows of running a home based business... AND raising kids.

When: Wednesday May 23rd 6:00 p.m
Where: The Birth Connection
813 North Harbor Blvd. Fullerton, CA

Hosted by: Orange County Holistic Moms Network

Home based businesses are on the rise and the numbers continue to increase. Whether you’re thinking of starting a home based business or already have one, this FREE seminar will give you tips and tools to ensure your success both as a mom and a business owner.

You will learn:

· The many emotional and financial benefits of being a work at home mom

· Common challenges that work at home moms face

· How to prioritize and delegate so you don’t rob time from your family or your business

· Boundary setting strategies to ensure quality in all aspects of your life

· Straight up advice on what works and doesn’t work when working from home

· Creative solutions and ideas if you have a young one at home

· Types of home based businesses and how to choose the best fit for you and your family

· Traps and scams you must always avoid

· And much more!

About the Presenter:
Nancy Marmolejo is an award winning entrepreneur and work at home mom. Since 2003 she has helped hundreds of women business owners make more money with less effort and have the time to enjoy it. She is a recognized expert in business and creativity and has been featured in, The Orange County Register, Orange Coast magazine, Latina magazine, Redbook, and many other online and offline publications. You can visit her online at and sign up for her prize winning tips letter, The Pocket Comadre.

For more info on this event call (714) 871-0995.

About the Holistic Moms Network:

The Holistic Moms Network is a 501(c)(3) non-profit support and resource organization bringing moms together. We are dedicated to facilitating grassroots community-building throughout the nation, offering moms the opportunity to create local chapters where they can find the support, friendship, and knowledge that are so necessary for successful parenting. We serve moms through our local chapters which strive to create a sense of community and to share experiences and resources among our members. We also welcome moms-to-be, dads, grandparents, and partners into our organization as members! We have a very diverse membership representing parents and grandparents of all ages who share in common their interest in holistic health and parenting.


Tuesday, May 15, 2007

MySpace Success: Cross Posting Blogs for Maximum Exposure

My comadre Ruth of Chispa Productions just wrote a fabulous blog post on how using MySpace is helping her in her business. Ruth cross posts her regular blog onto her MySpace blog for maximum exposure.

Check out Ruth's blog and read her glowing review of my ebook Make MySpace YOUR Space.


Monday, May 14, 2007

MySpace Tip: Check Your Contact Area!

For all you MySpace users:

MySpace periodically does maintenance on the site that can throw your contact area box out of whack, especially if you have a custom designed template.

Thanks to designer and MySpace whiz Miki Fujiwara (aka Urban Envy) for helping me fix the problems on my home page.

Go to your home page and double check that when you click "Add Friend" it does what it's supposed to do. If it's off, it might take you to "Send a message" or "IM" instead. If your contact area is out of whack, contact MySpace or a skilled MySpace pro. Feel free to pass this info on to your friends.

Would you like to experience the quantum networking effect of MySpace? Get your copy of Make MySpace YOUR Space today!


Thursday, May 10, 2007

MySpace Networking Tips

In my opinion, business success on MySpace is the result of relationship building. Think about it- would you rather befriend a person with a real human profile or one of these headline heavy BUY NOW pages?

Read this article I recently published on Women's Community for great tips on networking authentically on MySpace.


Sunday, April 29, 2007

Photos from Brand Authenticity Workshop

I recently attended Kendall Summerhawk's Brand Authenticity Workshop. This incredible 3 day event delved deeply into our business branding, our own authenticity, and how we show up in our brands and our lives. It was great and if I had a nickel for every "ah-ha" and insight gained, I'd be a gazillionaire.

Here are some pics of the fun event;


Thursday, April 26, 2007

Spanish Trip With A Twist: Chispa Productions CCO Scores Great Article

Congratulations to longtime Comadre Coaching client and Chief Creative Officer of Chispa Productions Ruth Kunstadter for her great article recently published in the Montclair Times.

Ruth's company creates educational media to teach Spanish using real world situations and examples. Her first DVD La Chispa del Beisbol is taking Spanish language instruction by storm by featuring interviews with Spanish speaking professional baseball players. After watching Ruth's DVD you'll plainly see that learning a language can be fun.

Ruth maintains her visibility and expert status by regularly providing content to local and national resources on language acquisition and instruction. In this article she celebrates diversity and language learning by sharing of a foreign adventure taken by some local students.

They traveled to a place filled with Spanish language, Latin American music, foods, and culture. Read the article to find out how far they had to go to encounter this international experience.

Read the article here:


And if you want to establish yourself as an expert in your field, then contact me about my new Release Your Inner Expert Marketing Blueprint. This private consulting program will give you the tools you need to establish yourself as a recognized, credible expert who attracts more clients, media attention, and more money.

Email for more info. It's so exclusive I don't even have it on my website yet!


Tuesday, April 24, 2007

MySpace for Business & Marketing- Radio Interview

Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman With Guest Expert: Nancy Marmolejo, Author of Make MySpace Your Space

Thursday, April 26th 20073:00 p.m. PT (6 p.m. ET)Blog Talk Radio

Using MySpace as a Business Building Tool
MySpace is the second most visited site on the Web. But, is MySpace a smart way to get found online and market your business? Or is it just a social gathering place for musicians and teenagers? Learn how professionals and small businesses are using this social networking tool to boost their marketing power and meet clients and colleagues online. Visibility expert Nancy Marmolejo of Comadre Coaching talks about how marketers can create a credible business strategy and use MySpace as a lead generating tool, without wasting time.

Use this link to find out how you can listen live on line and access archived shows.


Thursday, April 19, 2007

Praise for MySpace eBook

Thanks to Bud Bilanich , The Common Sense Guy, for his great words on my new eBook Make MySpace YOUR Space: How to Turn the Biggest Social Networking Site into a Lead Generating, Platform Building Bonanza.

Bud got the book and is having a great time building a presence on MySpace. He has a very down home brand, backed up by a PhD from Harvard. Down home and Harvard... I love the combination.

Here is a link to Bud's glowing review of the ebook

And you can visit him on MySpace at

Get your copy of the eBook by clicking this link

What's the book all about?
In a nutshell, it's a step by step guide for business owners, authors, and entrepreneurs who want to build their visibility and generate new fans (ie, clients!) using the quantum marketing power of

Pick up your copy today


Wednesday, April 18, 2007

Women of Color Entrepreneurs Needed for Research Project

Application for this available at
On Wednesday, May 30, the Center for Women's Business Research and Babson College will hold the second national research forum to bring together women of color entrepreneurs to identify barriers to business growth and develop action steps to overcome these barriers for themselves, their communities and, ultimately, at a national level.

African-American, Latinas, Asian and multicultural women business owners are invited to apply to participate in this groundbreaking study.

Participants will gather at four research forums around the country as part of the multi-year national research project focused on accelerating the growth of their businesses owned by women of color. The project will culminate with a national conference to present the results in 2008.

Accelerate the Growth of Businesses Owned by Women of Color

Please forward this email to women-of-color entrepreneurs that you know and encourage them to apply in order to grow their own business success.

Participants will learn from other women like themselves who are focused on business growth, as well as from nationally recognized experts and highly successful women of color entrepreneurs. Participants' companies will be recognized in research reports and publications resulting from this effort. And all participants will be invited to attend the national conference in 2008.

Forum cities and dates
Atlanta - May 30, 2007
San Francisco - July 11, 2007
Dallas - September 20, 2007
Chicago - 2008


Monday, April 09, 2007

Are You Marketing With a Whisper or a Scream?

(Tips learned from my mom)

In my family folklore, the tale of my parent’s first date often comes up.
My dad, a lanky guy fresh out of school and embarking on building his own business, was set up for a date with a 21 year old nursing student. She walked into the room, flashed her raven hair and dark brown eyes and the man was in love. He proposed within a month and their marriage lasted 52 long and happy years.

When asked how she got him to fall for her, she always responded, “I knocked him out with my Shalimar perfume.” (Oh and by the way, she was/is gorgeous.)
My mom’s perfume was never overbearing. She subscribed to the Jackie Kennedy rule of thumb that only a person whispering in your ear should smell your perfume. But I remember as a kid when a stream of Shalimar wafted towards me and I could understand the spell she put on my dad. Her body chemistry and that fragrance made magic together and left an impact on everyone they encountered.

Finding your right fit with marketing messages is often a case of chemistry. A proven technique or style may work great for some people, but deep down inside it turns you off and your target market.

Everywhere we turn, marketing messages bombard us. Some scream, “Hey look at me!" and assault our senses.

These strong messages are the equivalent of the person who pours on half a bottle of fragrance and thinks he/she is all that. On the other hand, you can create messages that effectively draw in your market with a subtle whisper rather than a scream. You use your attractor factor to pull people in magnetically by focusing on deep emotional benefits they'll experience, not threats or hype. This is the dab of perfume behind your ear that drives that certain someone wonderfully insane.

Clever and subtle marketing messages are creative, speak to people on a personal level, and create a sense of intimacy that “clobber you over the head” messages can’t convey. Sure, the hard sell may generate instant dollars, but not guaranteed return business.
Being creative and (dare I say the word) slightly seductive with your marketing make you stand out from the crowd. They help establish your “It Factor”, that indefinable energy that attracts people to you and your business.

Take a look at your messages and listen for a whisper or a scream. Breathe deeply and note what you smell: strong overbearing cologne or a subtle scent that will pique curiosity and cement long lasting relationships.

You may reprint this article if you include the following blurb:

Nancy Marmolejo is an award winning entrepreneur and recognized expert in business and creativity. Her specialty is getting clients noticed through various new and old media methods. She has appeared in, Latina magazine, Univisión TV, Redbook, and many other online and offline publications. Visit Nancy’s website http://www.ComadreCoaching.comto download a free copy of “Release Your Inner Expert! 4 Easy Steps to Market Yourself as THE Expert in Your Field”


Friday, April 06, 2007

MySpace eBook- A Product is Born!

I'm the type of person who is motivated by external circumstances. The house can lay messy for a few days and I'll put off tidying up, but the minute someone calls and says they'll be over, then I make the place sparkle in no time flat!

The recent teleseminar with Kathy Murillo, Suzanne Falter Barns, and myself was such a big hit I was invited to speak on an info product call by my coach and mentor Kendall Summerhawk.

Within a few weeks of our MySpace teleseminar, I performed a brain dump and outlined a very good 47 page ebook on setting yourself up on MySpace.

You can check it out here:

I recommend it for anyone interested in using MySpace as a platform building tool, and a way to generate leads for their business.

Let me know what you think!

Thursday, March 15, 2007

Think You Have What It Takes to be an Expert? Take This Quick Quiz To Find Out

Listen to the audio version of this article by clicking the link:

MP3 File

One of the best, least expensive and most fulfilling ways to market yourself is to cash in on what you know by marketing yourself as an expert.

But not everyone can step up and claim the title of expert. It is something that must be earned. You can quickly assess your current situation and see if you are on the track to calling yourself a recognized expert. It is not only contingent on your knowledge and visibility, but in your comfort sharing that knowledge with others.

Take this quick true or false assessment and let the results guide you to explore this exciting way of marketing yourself and your business.

1. People often come to me with questions that no one else seems to be able to answer.

2. I’ve studied (formally or informally) to raise my level of expertise through reading, classes, seminars, workshops, apprenticeships, on the job experience, or real life experience

3. I’m known as a person who has answers to specific topics.

4. I have a great reputation in my field built on knowledge and credibility

5. I truly enjoy sharing information with others. I don’t feel insecure that others will “steal” my ideas and that I will somehow lose out if I share my expertise.

6. I love the idea of free publicity, effortless marketing, and endless word of mouth referrals.

7. The limelight doesn’t scare me.

8. I have the confidence to tell the world that I am an expert and I don’t feel like a fake or an imposter when doing so.

9. I’m able to condense complicated information into easy to understand chunks. I can translate my expertise into everyday language that the lay person can easily assimilate.

10. I am already well known by many people, I just haven’t flaunted my expertise. I’m ready to show the world that I am the expert they need to connect with!

Ready to score yourself?
Count how many “TRUE” responses you gave.

0-3 TRUE responses: You may not be ready to embark on this journey quite yet. Look back at your “false” responses and see if you can take the steps to overcome those barriers. It may be an issue of accumulating more knowledge, or even feeling more comfortable with yourself.

4-7 TRUE responses: You are on the brink! This is a great place to be and based on your responses you can see what areas you need to work on. You’re so close, you’re just about ready to taste the sweetness of free publicity and effortless marketing.

9-10 TRUE responses: You’ve got it! What is stopping you from launching yourself as an expert? You’ve got the expertise, you’ve got the personality, now what are you waiting for?

A high level of expertise blended with high visibility is what gives someone credibility as a recognized expert. Take your marketing to the next level by finding ways of boosting these elements of your business and life and enjoy the perks that go along with it.

You may reprint this article provided you include the following bio and a link back to

Award winning businesswoman Nancy Marmolejo turns ordinary business owners into extraordinary entrepreneurs by adding the words “recognized expert” to their titles. With a proven marketing system to boost visibility and well honed coaching skills to get you there, Nancy wants you to release your inner expert and enjoy the perks of free PR, a waiting list of clients, and the credibility you deserve.

Nancy has appeared numerous times on TV, in print, and online as an expert and receives thousands of dollars of free PR simply by sharing her knowledge with others.

Learn how simple it is to market yourself as an expert by visiting Nancy’s website for a free download Release Your Inner Expert! 4 Easy Steps to Market Yourself as THE Expert in Your Field.


Thursday, March 08, 2007

MySpace for Platform Building

What do my college age nieces, my two step-daughters, comedian George Lopez, the punk band X, televangelist Joel Osteen, Bust magazine, some indy filmmakers and artists, activists, and a Native American drum group have in common?

They're all my friends on MySpace!

Last year I posted how a business mentor strongly advised me against doing any marketing on MySpace. I followed her advice. Today, I eat my words.

MySpace rocks for your business. It gives me the feeling of having a little store where people of all ways and means stop by for a chat. I meet new friends through old friends and am able to reach a whole new group of people who may otherwise not know me.

If you thought MySpace was just for teens looking to hook up, think again! In fact, on March 15 I will be part of a teleseminar promoting MySpace as a great way to build your platform. This applies to any business whether you're a consultant, musician, artist, author, or bricks and mortar store.

You can sign up for this free teleseminar by clicking this link.

Visit Comadre Coaching on MySpace
and please... invite me to be your friend!


Teleseminar: Legal Structures and Your Business- What Every Entrepreneur Needs to Know

Join me on Tuesday March 13, 2007 as I interview attorney and legal expert Francisca Gonzalez Baxa on the topic of Legal Structures for your business.

Whether you're a start up, solopreneur, or thinking of incorporating, the information Francisca will share can save you time, money, and even friendships!

If you're reading this before March 13, here is the link:

Register for this even if you can't make the actual time- all participants will get the mp3 audio download and complete word-for-word transcript.

'See" you then!


Wednesday, February 28, 2007

7 Crucial Reasons Why You Need to Market Yourself as an Expert Starting TODAY

This article may be reprinted provided you include all information intact, including bio box and link to
With the phenomenal rise of media outlets such as cable TV, online networks, blogs, podcasts, and more, never before has the demand for quality information been higher. From magazine publishers to bloggers, expert opinion is needed to provide valuable content for listeners, readers, and web surfers.
As a business owner, you can easily become a recognized expert by taking what you already know and using it as a marketing tool. With the right combination of expertise and visibility, you create credibility. And with credibility, doors open.

Here are 7 crucial reasons why you need to market your expertise starting TODAY.

Reason 1: Experts get thousands of dollars of free PR.

Do the math: A ¼ page ad can run hundreds to tens of thousands of dollars in a magazine. Studies show that consumers need several impressions of an ad before they take action, so figure on buying at least 3-5 ads. Factor in the cost of a graphic designer, maybe a PR firm, and you are making a major investment.

On the other hand, a 1-2 paragraph quote in the same paper will cost you nothing and takes up the same amount of room. Not only does it validate you as an expert, but also mentions your business and more info on you. Because it is not paid advertising, the consumer sees it as more credible and legitimate. You earned that recognition through your expertise. The snowball effect begins as new customers and other media outlets learn more about you. An expert is born.

Reason 2: Nothing says CREDIBILITY better than the words Recognized Expert

Once the word is out that you’re a recognized expert, people will treat you differently and new doors will open. Whether you choose to be an expert for a small local market or an international audience, you now possess a higher level of credibility. Inside you may feel the same, but on the outside others perceive you in a higher esteem. Remember that reporter who could never remember your name? Now that you’re an expert, she wants to sit next to you at every networking event and learn more about your business. You’ll find people waiting in line to get to you. Human nature is a funny thing; now you can use it to impress your peers and position yourself as a leader in your field.

Reason 3: As an expert, you have a unique perspective and the world wants to hear it!

You may think there’s nothing new to say about your industry. Perhaps you’re convinced what you have to say isn’t good enough or original. Don’t limit your beliefs with what already exists. You do have something unique to say because no one has said it in your voice, with your style, and with your personality. Imagine if no artist ever painted the human form again because Rembrandt did it so well. By withholding your expertise, you are denying your ideal market the chance to learn from a new perspective.

Reason 4: Information is King!

And you hold the keys to the kingdom. This is the Information Age and your information is not only valued, but is in high demand. From paid speaking engagements to high priced information products, you can reap the benefits from this trend.

Reason 5: Experts save people valuable time.
A downside of the information age is that most people are suffering from information overload. We simply can’t keep up with all that is generated each day. By going public with your expertise, you serve as an information filter. You are taking years of experience and information and condensing it into comprehensible pieces. Rather than someone spending hours exploring websites or buying magazines, one simple article or speech by you may be all they need to grasp a challenging topic. Remember: what comes easily to you doesn’t come easily to others. Use that to your advantage.

Reason 6: Experts get paid more. Lots more…

We all know the law of supply and demand: the more in-demand you are, the less available you are. When your visibility increases, more people are going to want your products or services. Imagine you’re a consultant who charges $150 an hour. You are quoted in a major magazine and flooded with business proposals- more than you can handle. With such an influx, you can now double your hourly rate and people will gladly pay it! Even if you cut down on your work hours, you can still come out ahead. You are now in the position to create the lifestyle you’ve always wanted with your newfound fame.

Reason 7: People are already asking you for advice… so why aren’t you leveraging that?

You are brilliant and may not realize to what extent. Think of how many people call or email you with “quick questions”. A quick questions for you is easy… but imagine how much time the person would have to spend searching if you weren’t around? You can start the steps today to use your expertise to market your business in a whole new, exciting, creative way.

Experts come in all shapes and sizes, preferring different forms of free publicity. Maybe some coverage in the local paper or a trade journal is good enough for you, or perhaps you want to be on national TV. Whatever your goals, assess which avenues are best for you and chart the course to make it happen.

With the right combination of expertise, visibility, and credibility, your business can soar to new heights and you may discover a love for the limelight!

About the Author

Nancy Marmolejo is an award winning entrepreneur and recognized expert in the areas of small business marketing, work life balance, and creative thinking. She has appeared in numerous media outlets including, Latina magazine, Univisión TV, and Redbook. Visit Nancy’s website to download a free copy of “Release Your Inner Expert! 4 Easy Steps to Market Yourself as THE Expert in Your Field”


Monday, February 26, 2007

A Great Place for Women Entrepreneurs

click me
I was recently asked to be a part of an exciting online community for women entrepreneurs. is a brand new resource growing each day with information and tools for women entrepreneurs in all phases of business.

On February 28th and March 6th 2007, they'll be hosting free teleseminars to introduce women to the community and the power it holds for your business. Already they have a Who's Who of experts in just about EVERY area that will affect your business. Check it out!

For Women Entrepreneurs Only:

Would you like to attract the clients with whom you do your best work?
Do you feel overwhelmed with too much to do and too little time?
Do you wish you had more time for family, friends and to do what you love to do?
Are you frustrated trying to juggle all the balls of running a business?
Are you wondering how to take your business to the next level?
Spending time networking with little sales results?

Learn the Secret to:
. focusing on serving your ideal clients,
. working smarter, not harder
. accelerating your profits.
Learn the 3-step Power Partnership™ System – the secret to success! invites you to experience the 1st step.
Creating a Power Partnership With Self™ is to crystallize your passion and purpose.
It is the foundation of living a life of joy and to a rock-solid business.
It enables you to focus and exponentially grow your profits.
It is also the introductory and required module of both our
Transition Academy™ and Entrepreneur Academy™.

Join us on February 28th, 8:00 – 9:15pm EST or
March 6th, 8:00 – 9:15pm EST.
for an introduction to Partnership with Self.
Click here to reserve your seat for this no cost teleclass today.
This is a program you do not want to miss!


Thursday, February 15, 2007

Thrill Your Readers With Emotional Headlines

Thanks again to Anita Larson (the Web Muse) for a great tip. I got this one from her new Audio Musings, great short tips emailed directly to you. Sign up on her website, but hold on a second before you go there. First play around with this incredibly fun online tool.

Advanced Marketing Institute's Headline Analyzer

I love this. It's like getting expert feedback in the blink of an eye and shows how tweaking a SINGLE WORD in a headline can pull a much higher emotional response from the reader.

It's simple and fun. You input your headline into the wizard, and it grades you 1-100% on the Emotional Value of your headline. In their words, "...most professional copywriters' headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines."

"A perfect score would be 100%, but that is rare unless your headline is less than five words."

My next guest expert teleseminar is coming up and I was having trouble with the headline. I had a really boring headline- "Legal Structures For Your Business"- so I entered that into the wizard. (BTW, subscribe to my ezine to learn about upcoming teleseminars and more.)

I got a whopping score of 12.50%. That was a nice way of saying my headline stunk.

So I changed it.

2nd Try:
Legal Structures and Small Business:
What Every Entrepreneur Must Know

I slam dunked it with a score of 50.00%. Ka-ching! That is in the expert category. Woo hoo for me!

Then I got curious.
What would happen if I tweaked one word? I changed "must know" to "needs to know".

I entered my new version:
Legal Structures and Small Business:
What Every Entrepreneur Needs to Know

Score: 63.64%!!!

Ka-ching, ka-ching, ka-ching! As sportscaster Chick Herns would say in a Lakers clincher:
"You can put this one in the refrigerator. The door's closed, the light's out, the eggs are cooling, the butter's getting hard and the Jell-O is jiggling."

It's a good thing I work alone.

So if emotional headlines excite you as much as they excite me, head over to this tool and have fun!

Advanced Marketing Institute's Headline Analyzer.

And don't forget to sign up for Anita's Audio Tips!

PS: The headline for this post pulled a score of 33.33%. That is good and now my quest is to improve it!


Wednesday, February 14, 2007

Smart Marketing FAQs

Looks like I need to add another professional crush to my list... I just found a marketing blog that is so packed full of great info. Gotta get his book. This post is a True/False quiz to test your knowledge on such things as:

1. Print and TV advertising effectiveness and strategies
2. Whether senior citizens are a target market online
3. Why many Latino consumers tend NOT to buy into Rewards Cards programs
4. And much much more!

The article was actually authored by coach Kim T. Gordon, but thanks to Andrew at Web Bubble for putting it in the mix. His other posts are really great and he's an engaging writer.

You can link to the article here.


Monday, February 12, 2007

Latino Spending Power Growing as Kid Numbers Increase

Thanks to comadre Martha Barrios, CEO of Frijolitos, Inc for sending me a link to this LA Times article where her company is mentioned as a trendsetter in bilingual toys for kids.

From the LA Times:

For the first time, Latinos — the largest and fastest-growing minority group in the country at 42.7 million — will flex more spending power than any other minority group in the U.S., according to the Selig Center for Economic Growth at the University of Georgia's Terry College of Business. Latino disposable income will swell to $863.1 billion this year, up 8.1% from 2006, the Selig Center estimates.

"You couple that with the fact that the average Latino household has four kids per household — compared to the average household, which has 2.3 — and you're looking at a huge opportunity," said Carlos Conejo, president of Multicultural Associates, which specializes in helping companies sell to multicultural markets in the U.S. "It's a huge, untapped market.",1,693312.story?coll=la-headlines-business&ctrack=1&cset=true

The article goes on to mention Martha's company:

Five years ago, Martha Barrios began selling bilingual books and stuffed toys, called Frijolitos, at book fairs and small shops in Southern California. Each time, she said, Albondiga the mariachi dog and Picadillo the armadillo sold out. The company also has received orders from around the country through its website, at .

The tiny, family-owned company finally broke even last year, and Barrios said that fiscal rewards were sure to follow as long as there was a need for bilingual books and toys.

"We couldn't say we're successful at this point," Barrios said, "but we're successful in the concept of what we have."

One of my favorite dichos in Spanish is Quien sabe dos lenguas vale por dos... which loosely translates that you're twice as better if you speak two languages.

Viva la cultura!------------------

Tuesday, February 06, 2007

My Professional Crushes (The first of a series)

You know how Oprah has her list of favorites? Well, I have my list too but since I'm such a romantic, it goes beyond favorites. I have flat out professional crushes on these folks.

In no specific order, here are 6 that jump to the top of my head:

1. Kendall Summerhawk
I want to be Kendall when I grow up! Besides having a last name almost as cool as Marmolejo (LOL), she manages to blend the savvy and experience of a true entrepreneur with the soul of a coach. I never was into horses before, but reading her book Brilliance Unbridled and seeing her metaphors weave together, I simply love her. Plus, unlike many business book writers, THIS WOMAN CAN ACTUALLY WRITE.

Her home study course, "How to Charge What You're Worth And Get It" is one of the best info products I've ever gotten (and I have shelves of binders of info products!)
Check her out.

2. Kathy Cano Murillo, AKA Crafty Chica
I can go on and on about this amazing woman. She's the morphing of Frida Kahlo and Rachel Ray, with Martha's attention to detail. Add a heavy dose of glitter, some Day of the Dead skulls, and you've got this revolutionary chica with a heart of gold. And yes, that is her standing behind a cardboard cutout of herself at the recent Crafters and Hobby Convention held here in Anaheim.

3. Andy Spyros, of Handmade GalleriesHandmade Galleries is my favorite store of all time. Andy Spyros, the owner, has created a community of artists and their wares displayed amazingly by Cathy Callahan, another professional crush. The store is on the Ventura Blvd strip in LA, the Valley's own version of Melrose.

Melrose? Rodeo Drive? Fergeddit. Walk into those stores and if you aren't dripping in the latest bling, they won't give you the time of day. Walk into Handmade, and they'll smile, feed you candy, and treat you like an old friend.

4. Michele PW
A few years ago, Michele Pariza Wacek was just another nutty copywriter going from feast to famine with jobs galore, then the drought of no business. She got her you know what together with the help of some superstars in the coaching world, and now she is raking it in, traveling to cool places, and still a wonderful genuine person. She even sent me a bath kit for Christmas! Love her.

And figure this one out... she taught herself to read at age 3. And her dog writes his own blog. Where does all this genius originate?

5. Anita Larson, The Web Muse
I always recommend people to Anita for the great work she does. The woman is amazing. We have never met in person, but for the past 3 years or so have enjoyed a great professional relationship and friendship. She takes at least 4 vacations a year (usually involving her riding a Harley) and has a booming business. She has a heart of gold, but takes no BS. Love her for that!

6. My kick butt clients. They inspire me each and every day. In fact, this week alone I got 5 totally unsolicited testimonials and compliments. That made me feel great knowing how we've all helped each other grow.


Friday, February 02, 2007

Getting Over Being Fired

I think we've all been fired from a job at least one time in life, and often that sour experience serves as the impetus for taking new steps in life. In the February issue of Latina Magazine, you can read about my story. Here's a little sneak peek:

I had a horrible situation when I was a teacher. After being ordered on bedrest by my doctor during a difficult pregnancy, I missed the last quarter of the school year. The principal, who I can only kindly describe as a micro-managing control freak, found it terribly inconvenient to have to deal with the personal travails of certain staff members. So after the school year ended, I received a letter from personnel saying my position was eliminated and my employment terminated.

Pregnant hormonal women are not ones to mess with.

After having to go through a bureaucratic nightmare, I was able to rightly recover my job. When I returned to school in September, I was 7 months pregnant and advised by my doctor to take it as easy as possible. He wrote a letter stating that I needed to be able to teach seated from a podium, to avoid unnecessary strain and stress.

So guess what my principal did?

He kicked me out of my ground floor classroom (across from the ladies room which was a godsend if you've ever been pregnant)and relocated me clear across campus to the 3rd floor of a building with a broken elevator. To top it off, the storage closets and cupboards in the room were covered with rodent feces.

To say I wasn't feeling the love is an understatement.

After much fighting and struggling, I finally got what I wanted but only after having to put forth the majority of the effort.

The only song humming in my head that whole time was "Take This Job and Shove It".

When my daughter was born, this horrible job along with her severe health issues made it an easy decision to burn the bridges behind me and start my business.

I haven't looked back since and am amazed at how horrible situations can nudge us to make the moves we may have needed to make years ago.

You can read a shorter version of this dramatic saga in the February 2007 issue of Latina Magazine, the article "Getting Over Being Fired" by Shera Dalin.

P.S. Reggaeton Superstar Daddy Yankee coincidentally appears on the cover of Latina each time I'm in it. Am I being followed? You decide. Read the Loca Diaries for my take on this intense affinity he has for me.


Wednesday, January 24, 2007

Creativity in Business: Yes, it can be taught!

Everyone has the capability of being a creative thinker and entrepreneurs are some of the most creative minds around.

Now experts have tangible proof that creativity can not only be taught in business, but that it is sorely needed in business schools worldwide according to this release from Georgia's Kennesaw State University.

Creativity in Business Can be Taught, Experts Say

New Center for Business Innovation and Creativityat Coles College of Business at KSU is Only One of its Kind in the Southeast
Date Released: 01/23/2007

“Creativity in business can be taught,” says Harry Vardis, co-director of the newly-established Center for Business Innovation and Creativity. “Once people learn to expand their comfort zone and take risks, they become more innovative, and contribute to their companies’ growth.”

Read the entire article here:


Monday, January 22, 2007

MySpace for Marketing

I am changing my tune regarding MySpace.

Several months ago a friend of mine (who I consider a great marketer in her field) suggested I get on MySpace. When I thought of MySpace all I could imagine were teenagers posting pickups for one another, scary sexy pics of themselves, etc.

I consulted with a mentor of mine and she sent me an article saying MySpace was a complete and total waste of time for businesses to use as a marketing tool. So I left it alone and didn't pick it up.

I had started an account but let it linger in wasteland until one day in December when my stepdaughter sent me an invite to be her "friend" on MySpace. She found me and suddenly I was interested in it all over again. My niece helped me add color to the page and I'm still learning all the bells and whistles as I go along.

(Suggestion: find a kid to help you put your MySpace page together. They seem to know how to do it in their sleep)

My first friends were my college age nieces, my 2 stepdaughters, and my friend Kathy. Not a crowd, but a start.

After looking at how Kathy utilized MySpace to build platform and sell books, I realized that a segment of my target market was all over MySpace. I also realized that I could maximize MySpace to try things out that speak to a more popular audience, namely my creativity resources. I looked at her friends list and found many authors whose work I love, plus people who embrace the creative side of life.

When I switched my business focus from creativity coaching to entrepreneurial/marketing coaching, I felt a loss for the creativity folks who loved my Loca Rituals, etc. They weren't looking for high end coaching and I had a hole in my heart not being able to serve them anymore. So this MySpace page will most likely evolve into the creativity resources that used to be my primary focus of Comadre Coaching.

MySpace is a haven for creative people. Authors, artists, musicians, designers, filmmakers, DIY's, and many others have carved a happy home for themselves on MySpace.

Yes, I get the occasional sleazy invite to be a "friend", but that is not any less common than the Viagra spams I get in my email every day.

If you're a straight laced all business/no play type of person, then maybe it's not for you. But if you have a personality that you're not afraid to hide behind a blue suit facade, then try MySpace out and see what it does for you.

It's about relationship building... and isn't that the best marketing tool there is?

Come visit me on MySpace and be my friend!


Monday, January 15, 2007

What does a great day in your business look like to you?

When you have your own business, the concept of a perfect day can vary as widely as the interests and talents of entrepreneurs.

I was just talking to my friend Anita and we both shared how grateful we are to have flexibility with our schedules so we can be there for family and friends. A great day is one where you can leave your desk without worry, attend a child's recital or care for a sick friend, and then return when you can and pick up from there.

Sometimes a great day for me is one where the phone rings off the hook (You like me! You really like me!) other times it is a quiet day where I can write and no one bothers me. Ahhh, how I appreciate silence!
And because of where I live, a great day can be playing hooky and running off to Disneyland with my daughter! (That's her having a perfect day with Fairy Godmother)

How would you describe a great day in your business?
  • What is the energy level?
  • Are you with people or on your own?
  • Do you get things accomplished or is your mind creating new ideas?
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