Friday, April 28, 2006

Need a Slogan? How About a Bad Joke?

I just found the best site for generating... well, just about anything!

I put a couple of words in the Slogan Generator and came out with this:
for loca:

Get Serious. Get Loca.
not bad, not bad at all!

for my name:
Things Go Better With Nancy Marmolejo.
hey, what can I say, the slogan generator has a point!

Also, in the Bad Joke Generator, i put in loca once more. It gave me this gem:

What's a loca's favorite drink?
Loca Cola.

Check it out, it's fun and will get your wheels rolling on new ideas.

Thursday, April 13, 2006

How to Say "Adios" to a Client

PROBLEM: What do you do when you realize that an existing client or customer is less than ideal? How do you communicate that and move on?

We tolerate people in our lives for a variety of reasons. It can be due to a combination of factors, but the bottom line is: how do you let a client go in a productive manner?

1. Take the Pre-Nuptial Route
If you offer a service or product for sale, make your termination policy clear at the onset. "Start with the divorce in mind", said a wise coach when advising on business partnerships. Similarly with clients, let them know at the onset what steps are to be taken should it be necessary to end the relationship. For a product it can be a satisfaction guarantee, for a service it can be a 30 day notice.

2. Don't Take it Personally
Keep the focus on the behaviors, not the individuals. Just because a business relationship doesn't work, doesn't mean you have to hate one another. Chalk it up to experience and move on.

3. Quit Trying to Figure Out What Went Wrong
If this person was not your ideal client to begin with, why spend time trying to figure it out? Don't rake over the coals after the campfire. It will drive you crazy if you keep at it.

4. Own Up to Your Part
You took on the client. Why? Were you desperate, fearful, unaware? You opened the gate. Learn from that and avoid that mistake in the future.

5. Make it a Win Win
Acknowledge the positive aspects of the relationship. Make referrals, give the person thanks, wish them well. Don't bad mouth or be immature.

6. Bless Them
In your own special way, send them off with a special intention or prayer. After the fact, just picture the person, wish them well, and cut them loose with grace.

Breaking up is hard to do, but it doesn't have to break you up.

Monday, April 03, 2006

Sticky Slogans

A sticky slogan is one that is that cool little phrase that people love to repeat... repeat often enough to give you free advertising!

Here is a good little article on writing sticky slogans, including 6 tips to give your slogan the Velcro factor. It's from Laura Lake, marketing editor at

Read the article, print it out, and send me a note on what cool slogans you come up with!
Sticky Slogans: Is Yours One of Them?