Thursday, July 28, 2005

Some Myths of Creativity

In November 2004, the cutting edge business magazine Fast Company came out with a special issue devoted to creativity. Page after page it told of innovative people who are taking technology, business, and the global economy to bigger and better places through creative approaches.

The overriding consensus was that creativity isn't just something that happens in "creative" departments of a company, such as advertising or graphic design, it is a frame of mind that needs to be embraced by EVERYONE. But for some reason, that thinking persists, even in the world of small business.

More likely than not, when you talk to the average person about their level of creativity, a certain reluctance sets in.

"Oh, I'm not very creative. I never could draw very well."

Since when does creativity have to do with one's artistic talents?

The misconception of what creativity is and isn't only keeps people from tapping into a powerful force that can change their lives, improve their work, and activate positive changes in many other parts of themselves.

Challenge yourself to see creativity from a broader perspective and expand it to fit all aspects of your life and work.

Myth #1: Creativity is directly linked to artistic ability.

Although many artists are highly creative, artistic skills do not necessarily make a more creative person. There are plenty of highly skilled, technically astute artists out there who haven't had a creative breakthrough in years. They might be churning out the same old stuff, following a formula that doesn't really bring them joy but fulfills the expectations of others.

Creativity is more like a flowing river. It is the movement of ideas, action, and inspiration. For some people living a creative life may mean giving themselves permission to be spontaneous, for someone else it may be inventing a new money making gadget. What counts is the intention and the spirit behind the action.

Myth #2: Creativity in business means coming up with a better marketing/sales/product campaign than my competitor.

Although great ideas, such as a brilliant marketing campaign, can come about from your creative source, it's not just about producing tangible items.

Creativity in business is also about listening to your intuition and feeling confident in your decision making abilities. To really tap into your creative core, you need to have a connection with that quiet place inside of you, far away from the mental chatter. It's a spiritual connection as much as it is a form of relaxation. It involves a certain amount of letting go and letting the answers come to you.

To be continued...



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