Tuesday, June 28, 2005

The Perfect Client Who Came to Dinner

By Nancy Marmolejo

If you were to plan the perfect dinner party, what type of people would you like to invite: those who enjoy your company and value your efforts, or the ones who will push aside the food in disdain and poison the conversation with hostility?

Naturally you want the positive, enthusiastic dinner guests. These are people who will appreciate you, laugh with you, and most likely keep coming back to you for more fun times. As you populate your dinner parties with more of these wonderful guests, the chore of preparing and planning becomes a joy. The mere thought of having people over brings a smile to your face and a bounce to your step.

Now picture your business as a dinner party and your clients as the guests. Are you working with clients who appreciate you, enthusiastically refer others, and recognize the value of what you provide? Or are you desperately finding someone, anyone, to take on… even those who bring hostility, negativity, and complain about your prices?

Survival is one thing, but should it be at the expense of your joy? When you are your own boss, you’re working from a place of choice. By reflecting on your ideal client, you expand that choice to work with people who brighten your life and in turn boost your revenue. Let this perfect client serve as your muse and watch magical things happen with your creativity and productivity.

The following three questions will help you identify the qualities you want in the perfect clients. When you get as specific as possible with these questions, you’ll find it much easier to connect with these important people.

1. List all the qualities and attributes of your perfect client. This is the person who you’re excited to work with and who brings total joy to your work.
Here are some examples:

My perfect client
• is enthusiastic
• sees my fee as a great value and pays on time
• gets incredible results from our work
• is open minded and willing to trust
• refers reliable, wonderful people
• makes time to implement our work
• appreciates the new directions I take with my business and grows with me.

2. What is a common passion that I share with my ideal clients?

Consider these examples:
• Committed to making a difference in the world
• Uses organic products
• Appreciates creativity, diversity, and connecting with the community
• Loves kids and pets
• Into technology
• Enjoys the outdoors

3. What tangible results do I want that will make this perfect?

This is where you get to plug in the numbers. If you’re working with enthusiastic winners who refer and love to pay you, plus you share common passions, how will that play out?
I have
• 2 new clients a week
• 6 paid speaking engagements
• 50% more revenue than previous year
• Expansion into new markets
• An assistant
• Full seminars
• A waiting list of happy people.

If you could wake up each day and know that your business was filled with perfect clients, how would you approach your work? What would your energy level be like? How would you present yourself to the rest of the world? What would your income be?

Yes, finding clients involves market research, such as studying demographics and trends. But it also involves setting the boundaries that will allow the right people to connect with you. By sharpening your focus on what it is that you want, you’ll be much clearer on what you don’t want.

Fill your business with perfect clients and enjoy the gift of loving what you do while making an outstanding living.

To reprint this article:
It must be reprinted in its entirety with the following bio attached. A note to me would be nice too, just so I can see where it's going.

About the author:
Nancy Marmolejo helps emerging and established entrepreneurs connect their natural creativity to success in life and business. She has helped countless business owners joyfully boost their revenue and face work with passion and inspiration.

Visit Nancy Marmolejo on the web at www.ComadreCoaching.com to receive a free copy of “Get Creative Now! Four Simple Tools to Boost Your Creativity from the Inside Out”.

Copyright 2005 Nancy Marmolejo